Laki ('lucky' in Hawaiian) Beer was the second product line I developed under the Unplüg Beer company. As Unplüg Beer was so successful in its niche, that didn't really exist in the Chilean market, with Laki we expanded on this "outdoors/freedom" concept in an illustration style that worked with the limitations of can printing.
Laki was developed under the guidance of several neuromarketing concepts extracted from multiple studies. From the color palette, to symbols that elicit nostalgia, visual characteristics that elicit movement, overall characteristics that create aspirationality, to the use of organic shapes (amongst others concepts), I ensured a successful product. Laki received a very swift and successful welcoming to the market.
I developed a six-pack packing from a series of materials and treatments that were previously unseen in the Chilean market, by working with top of the line manufacturers and striding towards innovation. This pack, truly shiny and striking, is one of a kind and stands out intensely, promoting its sales to a great degree.
